Duchess shifts focus to lifestyle brand and new ventures as Netflix series returns
Meghan Markle has quietly closed one of her side projects just as the second season of her Netflix series With Love, Meghan premieres.
The Duchess of Sussex launched a curated shopping page on ShopMy earlier this year, using the platform to share her favourite fashion, beauty, and lifestyle picks. Marketed as a “handpicked and curated collection,” it gave followers a rare look at her personal style.
But the page has now been wiped of all its listings after sitting inactive for nearly 13 weeks, according to Express.
The timing suggests Meghan is turning her attention elsewhere. Her lifestyle brand, As Ever, has seen remarkable success since its launch — its debut collection sold out in under an hour in April, while a relaunch in June disappeared in less than 10 minutes.
She has also expanded into the wine industry with the launch of a Napa Valley Rosé, adding yet another venture to her growing list of projects.
