Insider shares how the young label is settling into its stride
Meghan Markle’s lifestyle brand As Ever has earned its first clear verdict from someone close to its development. The insider spoke with Newsweek about how the project has been progressing and what has changed since launch.
According to the source, the team is proud of what the brand has achieved so far, though there is still space to grow. They explained that many of the early challenges have been resolved, including issues with production and supply chain logistics. With those snags sorted, they said the business is in a solid place, even if it is still young.
The insider added that As Ever is beginning to find its rhythm. They described the current moment as encouraging and said the brand is moving in a positive direction.
As Ever originally launched under the name American Riviera Orchard, but concerns over sourcing locations and the use of a geographical reference led to a rebrand. The updated name has since become the one most followers recognise.
Several As Ever products have also appeared on Meghan’s lifestyle and hosting series With Love, Meghan, giving the label more visibility as it continues to grow.
