
Meghan Markle’s Smart Branding Tactic Uncovered After As Ever Launch
Expert says Duchess used ‘scarcity principle’ to build buzz around lifestyle brand Meghan Markle has been praised for a strategic marketing move following the surprise launch of her lifestyle brand, As Ever. According to an expert, the Duchess of Sussex cleverly used a classic consumer technique to drive interest and demand. On April 2, Meghan
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